Every transfer were window there is always at least one ‘big name’ player that usually moves clubs for a substantial fee. It’s often the clubs highest up the table and with the most money that make these ‘big name’ signings, but do you really need to sign a ‘big name’ to be more successful?
Don’t sign players just because they have a ‘big name’.
To buy a player with a ‘big name’ can be a risk, especially if there is a big fee involved. If the player has genuine talent it usually works out ok, but this is not always the case. Certain teams like Real Madrid are criticised for just buying ‘big names’ whereas teams like Arsenal are criticised for not buying ‘big names’. It’s very hard for a manager to gauge when he needs to bring a ‘big name’ player to his club.
Real Madrid are big culprits of this transfer policy. This is largely due to the fans demanding big transfers. However it’s important to remember that big clubs like Real Madrid probably aren’t even trying to be rational in the transfer market. The clubs aim isn’t really to get the best results for as little money as possible; they just want the best results! Florentino Perez handed over a combined £180 million for Cristiano Ronaldo and Kaka in 2009.
Cristiano Ronaldo was obviously a great acquisition for Los Blancos but Kaka did not have the same impact on the team, this is mainly due to the fact that they didn’t really need him. They signed Kaka in 2009 for around £60 million, this was when they already had the likes of Guti, Rafael van der Vaart, Raul, Benzema and Higuain. So although this transfer made the whole world stand up and take notice of how serious Real Madrid are, it was really necessary. Kaka as gradually had less and less appearances for Real Madrid and failed to really make much of a difference. This transfer is by no means a waste of £60 million, however it could have probably been better spent.
Real Madrid have also sold players in the past and brought in ‘big name’ players when it would probably have been better if they had kept the players that they had. In 2000, highly rated defensive midfielder, Redondo transferred to AC Milan, in a highly controversial £11m move, which left many Real Madrid fans perplexed. Then in 2003, Real Madrid sold Claude Makelele to Chelsea for £17 million, again leaving Madrid fans rather shocked. Then in a strange turn of events David Beckham was brought in from Manchester United for a fee of £25 million. This again was a big shock to most in the footballing world, mainly because Beckham was so close to moving to Barcelona. David Beckham did do well at Real Madrid however I feel that Madrid lost two of their great midfielders in order to sign a ‘big name’ for a big fee.
Although most wouldn’t class him as a ‘big name’ it’s probably best not to mention Jonathon Woodgate…
Buying a player with a ‘big name’ makes other clubs stand up and take notice, it’s almost a way of making sure that you are still regarded as one of the biggest clubs in the world. Buying ‘big named’ players also gives the clubs fans a thrill and creates an air of excitement around the club. Buying Cristiano Ronaldo was a way of keeping the Real Madrid fans satisfied and to reinforce the fact the Real Madrid are one of the biggest clubs in the world.
P.S I thought I’d come back to poor old Jonathon Woodgate to end this article. Woodgate signed for Real Madrid in August 2004 for a transfer fee of £13.4 million. This was to the surprise of the football world, due to his frequent absences through injury at his previous clubs. Woodgate did not make any appearances for Real Madrid in his first season in Spain. He eventually made his debut on 22 September 2005, in a league match against Athletic Bilbao. The game didn’t go very well for him. He scored an own goal and was later sent off for a second bookable offence. He certainly ended up as a ‘big name’ after his Madrid debut…